ABOUT US
How it all started
The concept for Hero Basics was first sparked in 2014, though its true inspiration came a few years later. Hero Basics co-founder Anthony Campanella was deeply moved after watching a viral video of a woman saving a young girl from being kidnapped.
An everyday woman who performed a simple act of heroism represented the spirit of courage and compassion Hero Basics seeks to promote and spotlight. This video is what ultimately motivated Anthony and Founder Bob Wheeler, to create an outlet to showcase simple acts of kindness and turn the idea for Hero Basics into reality.
OUR BELIEF
Heroism starts from within
We believe heroism begins in the heart. Our apparel celebrates the inner strength it takes to choose compassion over hate, understanding over judgment. We know that true courage starts from within, through the daily choice to lead with kindness.
We value:
Authenticity
Our products and messaging promote being true to yourself. We celebrate uniqueness and self-expression
Positivity
Our designs and content focus on lifting people up through motivational messages and uplifting themes. We believe in spreading more love & light
Responsibility
We aim to make ethical, sustainable choices with our products and business practices. As a print-on-demand brand, we reduce waste and only make what is ordered.
Common-unity
We strive to build a community of like-minded individuals who want to make a difference in the world, starting with small acts of courage, compassion, and kindness
Quality
Our products are thoughtfully designed and crafted from comfortable, durable materials built to last. We want our customers satisfied with their purchase